I think it's going to be way more friendly than wikipedia, and i think, if you have time to make it a project, you can boost both yourself and your community by taking it seriously.
It's by Seth Godin, who is a major phenomenal marketer (and who is totally awesome and one of my heros), and who did Squidoo.com, which got pretty big.
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http://sethgodin.typepad.com/seths_blog/2007/08/are-you-a-who.html
http://www.squidoo.com/squidwho/hq
I think it's going to be way more friendly than wikipedia, and i think, if you have time to make it a project, you can boost both yourself and your community by taking it seriously.
It's by Seth Godin, who is a major phenomenal marketer (and who is totally awesome and one of my heros), and who did Squidoo.com, which got pretty big.